According to US studies, 40% of us wake up and check our iMessage app prior to opening any other social app on our phones. It’s our daily ritual. For brands everywhere, this is a huge opportunity to deliver and serve content in a somewhat diluted space. SXSW 2017 presented “iMessage: The New Marketing Gold Mine” with some of the biggest thought-leaders in the iMessage space on the panel; Kelly McCarthy (Senior Director of Global Marketing at Nike), Nick Dunham (Director of Media at Dunkin’ Donuts) and Amanda Moore (Senior Director Social and Digital Marketing at Marriott). Exploring the iMessage and Bot space for our clients is crucial to maintaining a competitive advantage so I was very interested in what the panel had to say.
In order to take a leap of faith, it helps to recognise the presence of fear beforehand. But what form does this fear take and how does it hinder us from achieving our goals and dreams in the first place?
The age old dilemma – how to find inspiration when you're faced with nothing but a blank wall in response? Creativity is a fickle friend and sometimes (no matter how much we want it) that much-needed stroke of brilliance is simply nowhere to be found.
We thought it was high time that Aussie fans discovered the fashion credentials of the Blundstone range. So, we got to thinking – where would you take a pair of boots that are as hard-working as they are stylish?
It's so easy to think of a brand as just being the mark, logo or the colours in the foyer. Of course, most marketers know that your brand represents the total end-to-end customer experience. When your brand appears anywhere in front of a customer on any channel, that's your brand speaking.