Undertow Media becomes Bastion Effect

We’ve recently changed our name from Undertow Media to Bastion Effect.
Why change a name that has equity in the industry you ask? Bastion Effect reflects the future of our business and the journey we’ve been on over the past 12 months to revolutionise what we do, by creating an integrated communications offer relevant today and into the future.

Most of all, the name Bastion Effect reflects our enduring commitment to effect change, for our clients, our people and the industry as a whole.  Our measurable, insight led communication strategies meld art and science to change perception, drive action and incite advocacy. 

While our name has changed, who we are hasn’t. We are still the same team as yesterday, but with a firm eye on tomorrow.

The rebrand is part of wider group changes at Bastion Collective (formerly Bastion Group) that has seen the Collective successfully fuse a start-up culture with a think-tank backbone to foster entrepreneurialism in the business and reinvent the typical agency model.
This model is less about creating a one-stop-shop and more about focusing on building a strong group of strategic communications businesses that combined, and separately, help clients form meaningful connections with their target audiences.
It comprises sponsorship specialist Bastion EBA, government relations firm Bastion S&GO, reputation management company Bastion RM, merchandising business Bastion Promote, creative content firm The Stadium and the also renamed Bastion Live – formerly Bastion Owned Assets.
The Stadium is the newest addition to the Collective, bringing a strong content offering to the building and extensive experience producing major campaigns for V8 Supercars, NRL and the Waratahs.
So, exciting times here! We look forward to talking with you soon.

Want to know more? Give us a call on (03) 9421 1566 and ask to speak to CEO Sarah La Roche.